The Legend that came after Beautiful

September 22, 2009

Nice new work from financial services company Allan Gray and South African agency King James, the team that brought us that other carefully choreographed black-and-white narrative, Beautiful. Theme: Given more time, imagine the possibilities. You’ve got to look at the long term with investments. A truism, but memorably portrayed.

The James Dean lookalike, Des Erasmus – a mechanic from Cape Town – is very convincing. But for some reason I keep thinking of Clint Eastwood whenever I see Dean in his alternative future. Mind you, you’d never have found Eastwood openly protesting against the Vietnam War.


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