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One Response to Brand makeover fails to paper over the cracks in ITV’s strategy

  1. Thank you for cheering me up on this cold morning with the opening lines of your comments on the new ITV logo

    Back in the day I remember somebody telling me this little poem from memory

    When the client hums and sighs
    Increase the logo twice the size
    Should the client prove refractory
    Show a picture of the client’s factory
    But only in the gravest of cases
    Should you show the clients’ faces

    I regret I will never be able to look at the ITV logo without my heart giglling puerily.

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