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Wheldon on the way out at Vodafone?

All change in the world of chief marketing officers, it seems. Another CMO-type who appears to be heading for the exit is David Wheldon, global brand director at Vodafone.

Certainly, the headhunters have been alerted.  Cause of imminent departure? It would be guesswork, but guesswork along the same lines as Simon Clift’s situation at Unilever. New brooms do like to sweep clean.

In Wheldon’s case, the new boss is Wendy Becker, group chief marketing office and a member of the Vodafone executive committee. Becker joined last September from TalkTalk – a subsidiary of Charles Dunstone’s Carphone Warehouse – where she was managing director.

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2 Responses to Wheldon on the way out at Vodafone?

  1. […] but he certainly has good credentials as the former global brand chief of a major F1 sponsor, Vodafone. And there’s something else he has that any F1 marketing director will need by the bucket […]

  2. […] department. Her dynamism did not disappoint. Out, in short order, went global brand director David Wheldon and global director of customer insight Andy Moore. In, at least on a temporary basis, came […]

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