Advertisements
 

Simon Fuller revolutionises the TV pilot

I was intrigued to read (in the Financial Times) that Simon Fuller, founder of 19 Entertainment, intends to pilot his new show not on television but on the internet.

Fuller, who devised American Idol, US television’s most successful format in years, has developed a new venture called If I Can Dream. I quote: It “will follow the efforts of five young people trying to break into the entertainment industry. Their every move will be streamed online, with the audience able to interact with them via video messages and social networking sites such as Twitter and MySpace.”

Clearly this represents a step-change beyond the reality entertainment of Big Brother, with digital interactivity moving centre-stage instead of acting as a useful ancillary. But the real beauty of his digital strategy is that it will massively reduce the cost of producing a pilot on US network TV.

How so? Well, Fuller intends to use Hulu, an online video entertainment platform jointly owned by Fox, ABC and NBC, which will enable him to build a web audience, slowly but steadily, for several months before launching on TV. Hulu had about 42 million viewers in October.

Could something similar happen in the UK (home of American Idol’s prototype, Pop Idol)? After all  the tears and gnashing of teeth in the IPTV sector over the regulator’s refusal to endorse the Kangaroo project, the odds might seem low. Not so, necessarily. I read in the same edition of the FT that Project Canvas, a joint venture between the BBC, ITV, Five and BT aimed at standardising online video technology, has taken on a new spurt of life. It has now added Channel 4 and TalkTalk to its ranks. That leaves only BSkyB (sister company of Fox) as a significant outsider.

There’s hope yet for a triumph of common sense.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: