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Save the planet – and get some Helen Mirren Xmas wrapping paper free

You’ve got to laugh. The Guardian, along with 55 other newspapers in 45 countries, took up most of its front page today with a ringing editorial, reminding politicians about to meet at our forthcoming climate summit of their sacred duty to the Planet. Here’s a sample:

“The politicians in Copenhagen have the power to shape history’s judgment on this generation: one that saw a challenge and rose to it, or one so stupid that we saw calamity coming but did nothing to avert it.”

This grandiloquent appeal was somewhat marred, however, by the only other thing to appear on the front page: a strapline slot above ‘Fourteen days to seal history’s judgment on this generation’ advertising free Guardian advertising wrapping paper designed by Helen Mirren.

Among the frivolous things we’ll need to jettison in our austere, post-throwaway society, Helen Mirren designer wrapping paper must rank near the top. If even the high-minded Guardian has managed to get its editorial tone and commercial priorities in a muddle, what hope is there for the politicians at Copenhagen?

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