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Why the client’s not so pliant

Better late than never, I guess. You go on holiday and you miss something interesting. I’m probably the last to discover the acerbic delights of Mad Avenue Blues, but just in case I’m not, here it is in all its unexpurgated glory. You might think the author-cum-songster knows a thing or two about adland. And, in a surprising way, you’d not be wrong. ‘L McDuff’ (the real name of a dog) turns out to be the pseudonym of Wall Street investment banker Terry Kawaja, managing director of GCA Savvian. His speciality over the past five years or so? You guessed it: digital media.

So sing along now, to the strains of Don McLean’s American Pie. WARNING: this parody is very long. But worth the effort.

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