Fighting talk this week from Rupert Murdoch, chairman of NewsCorp, as he confidently predicts that “the current days of the internet will soon be over.” What he means is the parasitic “freebie” culture of content-scraping and Google News, which is beggaring publishers and commoditising news. Murdoch plans to put an end to the punters’ joyride by imposing a subscription gate around some of his principal titles, like the Sun and the Sunday Times online.
He thinks the successful Wall Street Journal model can be rolled out into general news. But is he right? And will other follow where he leads?
More in next week’s column.