A pig of a rebranding problem

How very correct of US health and agricultural officials to concern themselves with the rebranding of “swine flu”. This sloppiness with language simply won’t do. People are getting the idea they can catch the sometimes lethal disease directly from pigs, which they can’t. The result has been pandemonium in international pork markets, with countries such as Russia and China placing a ban on imports from Mexico and some US States.

Ring a bell? Yep, people thought just the same about bird flu, which caused chicken and turkey sales to plummet, nearly destroying the ‘bootiful’ Bernard Matthews brand in the process.

So let’s rebrand by all means. Only H1N1 doesn’t exactly trip off the tongue does it? And how’s it going to be done? Any ideas, please?

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