About this blog


And welcome to my Marketing Week blog. It’s new but I’m not. Until the end of last year, I was editor of Marketing Week and, as such, filed a weekly internet column called Editor’s Viewpoint. This blog will take up some of the themes I addressed there: topical issues, big and small, trends in marketing and how they relate to the wider business environment and, not least, the occasional take on industry personalities – respectful or otherwise. Most entries will be smaller (you’ll be relieved to hear) than my maiden outing into the Locog ad account saga (below). But, I hope you’ll agree, it’s an issue with many strands…


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