What goes around, comes around. The BBC has recently recruited Ash Makkar, a former Teletext marketer, to oversee the marketing of BBC2, BBC4 and BBC Knowledge. One of Makkar’s principal concerns over the next few years will be to deflate the division’s bloated budget. So it will be no surprise to find, in due course, his eagle eye fastening upon the advertising agency roster. One agency in particular may feel a little vulnerable: Fallon London, which once fired him.
Ash in the mouth for Fallon